The Truth about The Eddie Kramer Experience Tour
So me and one of my engineers (Patrick) decided to attend the Eddie Kramer Experience in Frisco, Texas, the night before last. Having engineered 5 albums for Led Zeppelin, all of Jimi Hendix’s major works, not to mention Frampton, the Beatles, Bowie, the Stones, and even the recordings of Woodstock, Eddie is a true legend of rock and roll. The event promised (and I quote):
Join legendary producer/engineer Eddie Kramer for a special event. A true rock insider with dozens of smash hits to his credit, Eddie Kramer will share his vast knowledge of recording techniques, shedding light on yesterday’s analog gear and today’s plug-in models. Eddie will be joined by Waves product specialists, who will be on hand to take an in-depth look at Waves latest plug-ins. So come on down, meet living legend Eddie Kramer, and get experienced!
The part about “sharing his vast knowledge of recording techniques, and shedding light” was definitely what I went for. I, of course, expected a sales pitch from Waves about the new Eddie Kramer plugin series. Waves is a great company who makes many of the plugins we use at the Amusement Park Studio. Unfortunately, the experience was light on “sharing” and almost completely about selling.
Eddie began the event with some opening remarks about his career. He is a likable guy and a capable speaker. The remarks lasted about 3 minutes and then he cut straight to the plugins. They used tracks from 2 bands Eddie had mixed as examples. They would play individual tracks with no processing, then apply the Kramer plugins.
Arguably, the Kramer plugins sound great. They are basically presets that make you sound like Eddie. Complete with tape delay, plate verbs, nice fat compression, and more. Pull up your drum tracks, apply the plugin, and it’s pretty nice sounding. They would be a real time-saver in certain mixing situations.
On a side note: I was shocked to hear massive amounts of autotune on the vocal tracks of the first band. It sucked and I couldn’t believe Eddie would do that. A hero was about to fall. Then he revealed that he did not track them. Thank God.
So we listened for about 2 hours. It was cool to hear individual instruments in a before-and-after situation. And it did reveal a lot to my ears. But where was the vast knowledge he was going to share?
So I asked a question:
Can you tell us specifically what you’re modeling to achieve these sounds? Can you, for instance, discuss your signal chain for drums including what EQs and compressors you prefer?
And he flatly refused.
Nicely.
But he (and Waves) refused.
Those are secrets of my sound. It wouldn’t be fair. We aren’t here to reveal…
So that was sharing his knowledge? Let’s face it, there are really only a few compressors it could have been (1176, LA-2A, Fairchild, etc.) Same with EQs (Pultec, Neve, API…). He could have revealed at least some basic concepts. I guess Eddie and the Waves crew fear losing sales due to openness. It reminds me a lot of what’s going on in other areas of the music industry these days.
As a former educator at the world-renowned South Plains College Creative Arts Department, I’ve been to countless seminars like this. The best ones include tons of information and anecdotal stories that educate and inspire. Once that is achieved, you couple it with a low-pressure sales pitch. And bang, you’ve built new customers and evangelists for your brand.
Unfortunately, the Eddie Kramer Experience was 95% sales pitch and 5% information. Eddie didn’t even really speak about any of the famous sessions he was involved in. No inside stories (other than one about Santana which I will share next time), and almost no cool tips about how he got certain sounds. What a drag.
I actually would have been much more inclined to purchase if the seminar had taught me something. I would have left with a favorable impression of the company. Instead, I felt Waves was stingy and wasted my time. After all, we drove 6 hours to attend.
It wasn’t a total waste, as Eddie is clearly a decent cat who really knows how to lift the energy level of a room. He’s funny and you can tell he would be great to be in session with. And he did share a few limited pieces of information that were helpful. Next time I’ll share those, along with my thoughts on what these plugins are modeling.



















